Everyone from auto parts suppliers to American analysts say convincing Chrysler to invest in Canada long-term is essential to the industry's survival in this country.
At a seminar hosted by the Office of Automotive and Vehicle Research at the University of Windsor Friday, industry insiders met to talk the future of the industry in Canada. All in attendance agreed, Chryslers’ non-committal stance shouldn't come as a surprise.
“I think what Mr. Marchionne is going to do is look at the totality of the investment decision, just as we would,” says Rob Wildeboer, chairman of Martinrea International.
Wildeboer adds if Chrysler leaves many of Martinrea's auto parts plants would follow.
“It’s very important to look at all-in costs for competitiveness. Higher energy costs here, makes us relatively less competitive here.”
Analysts say unless Chrysler makes a commitment long-term, Windsor and Canada have a lot to lose.
