Pabst and KD, together at last? Ontarians encounter new alcohol marketing

New marketing for alcohol at a gas station in Ottawa pairs Pabst Blue Ribbon and Kraft Dinner. (Tim Tierney/X)

Ontarians had their first opportunity Thursday to purchase alcohol in convenience stores as the province made changes to buying rules.

The change is also an introduction to new marketing, including a suggestion from a Circle K sign that customers try a can of Pabst Blue Ribbon alongside Canadian cupboard staple Kraft Dinner.

Ottawa councillor Tim Tierney posted an image of the combination recommendation to X on Thursday.

He and guest host Andrew Pinsent weighed the pros and cons of convenience store pairings on Newstalk 580 CFRA's Ottawa Now.