The headline — "Quebec man pleads guilty to setting 14 forest fires, burning hundreds of hectares" — was shocking, but the reaction to it spreading on social media was even more troubling to climate change experts.
Soon after news articles were published about Brian Paré, who admitted on Monday to setting fires that forced hundreds of people from their homes last year, people on X, formerly known as Twitter, were quick to accuse the government and the media of lying to them.

When will the media "admit the summer of fires was a lot to do with arson and little to do with 'climate change'. Never because they love to fear monger," one person posted on X.

Another person posted, "Looks like it wasn't climate change that was starting the fires."
Many of the comments were replies to posts from other accounts with tens of thousands of followers.
In reality, 38-year-old Paré ignited fires in central Quebec that burned a little more than 900 hectares, Crown prosecutor Marie-Philippe Charron confirmed to CTV News.
- READ MORE: Quebec man who blamed wildfires on government pleads guilty to setting 14 fires
To put that into perspective, Quebec's forest fire prevention office, SOPFEU, said more than 700 wildfires burned 4.5 million hectares across the province last year.
That would mean Paré's actions accounted for about 0.02 per cent of the wildfires in 2023.
"It's very alarming that someone who spreads climate disinformation online goes to this length to make a point that is in no way based on reality, on science. So that's really unfortunate," said Andréanne Brazeau, a climate policy analyst with Montreal-based environmental group Equiterre.
At the same time, Brazeau said, it's also not that surprising to see such posts spreading on social media because the discourse online is more and more polarized today.
"There is also a certain tiredness, a certain denialism to some climate news. Because it's a very, very big issue and a lot of people unconsciously are not going to face the truth," she said. "It is an issue that is too overwhelming, too threatening. So that's something we see a lot in environmental psychology."

'INTELLECTUAL DISHONESTY'
According to court documents, Paré set fires in the Chapais and Chibougamau areas, roughly 500 kilometres northwest of Quebec City, between May 29 and Sept. 5, 2023.
There is no evidence that anyone else committed large-scale arson in Quebec forests last year.
Charron said she's not aware of any other cases, and when reached on Wednesday, Quebec provincial police said they "have no other suspect."

Some of the dubious posts on X were shared thousands of times.
To suggest that last year's historic wildfires can be summed up as the actions of one arsonist underscores the level of "intellectual dishonesty" that propagates on social media, according to Yan Boulanger, a research scientist at Natural Resources Canada.
"The fact that we had this number of fires [last] year were only caused by arson, of course that's not true," he said. "Talking about the fires that this guy lit up in the boreal forest, I mean, they are representing a very, very small fraction of what burned actually and most of those fires were natural."

SOPFEU concluded that 99.9 per cent of the fires were caused by lightning strikes.
Boulanger, who got his PhD at the Université du Québec à Rimouski, researches the effects of climate change on forest ecosystems.
He was part of an international team of 16 scientists that led a study on Quebec's record-breaking wildfire season.
The study, conducted by the U.K.-based World Weather Attribution group, found that climate change made the extreme intensity of forest fires at least twice as likely as preindustrial climate.
Boulanger attributed the intensity of the forest fire season to a cocktail of extreme "fire-prone" conditions: hotter, drier weather.
"It doesn't mean that it never occurred in the past, but the probability to observe those kinds of extremes are more likely now just because we are injecting more energy into the atmosphere because the conditions themselves are much more fire-prone than we had in the past," he said. "And this will continue if we are not mitigating the effects of climate change."