Crayola may condone creativity, but in a concern over possible health hazards, the company is asking customers to rein it in a little.
The company recently released a statement warning against using their products for do-it-yourself makeup. The statement was released as a response to video tutorials that use their crayons for makeup surfaced online.
There are hundreds of video tutorials on how to take the crayons or coloured pencils and turn them into everything from lipstick to eyeliner.
Each video boasts that because the crayons are nontoxic, there aren't any risks involved. After all, kids even eat them sometimes, right? But that's not exactly the case, according to Crayola.
Crayola Crayons are sold as nontoxic, but they are designed, tested and approved to be used for drawing and not as makeup.
The company's nontoxic label is given to products that don't contain material that would be harmful to humans if ingested or inhaled in large quantities, its website says.
The crayons haven't been tested for use as makeup, and therefore Crayola strongly discourages they be used that way.
In one video tutorial, which has been viewed more than 1.5 million times, the creator apparently calls Crayola to ask if anything would happen if crayon material got into a child's eye. The representative said no, because it's nontoxic.
But a few videos do repeat the warning from Crayola, and say to use these crayons at your own risk.
Unless, of course, they plan on drawing on a piece of paper instead of their face.