Sean “Diddy” Combs’ vast music catalog has seen a jump in streams since his arrest last week and the unsealing of an indictment against him.
Under his many musical monikers — including Diddy, Puff Daddy and P. Diddy — the industry data and analytics company Luminate said the mogul’s music saw an average 18.3 per cent increase in on-demand streams during the week of his arrest compared to the prior week.
George Howard, a distinguished professor of music business management at Berklee College of Music, said he's not surprised by the increase. To him, streaming is akin to a Google search of the artist as a means of satisfying curiosity.
“Music just becomes another piece of information as people try to comprehend the atrocities,” Howard told The Associated Press. “It’s like, ‘What would someone whose brain works like that, allegedly, what would their music sound like?’”
With Combs' several business ventures — from Revolt TV to Ciroc vodka, both of which he's no longer affiliated with — Howard said many people likely think of Combs as a businessman before they think of him as a musician.
“The natural curiosity that these types of charges evoke makes sense,” Howard said. “It’s like driving by a car crash. People want to look.”
An increase in streaming numbers following controversy is not uncommon. After a documentary about R. Kelly accused the R&B singer of sexual misconduct involving women and underage girls, his numbers nearly doubled.
Howard said the “anonymization” of streaming is also a factor that could have led to the increases for Combs and Kelly alike. “Imagine walking into a record store now like, ‘Yeah, I want to buy this Diddy CD,’” he said.
Combs is charged with federal sex trafficking and racketeering and the indictment, which details allegations dating back to 2008, accuses him of abusing, threatening and coercing women for years “to fulfill his sexual desires, protect his reputation, and conceal his conduct.” He's pleaded not guilty to the charges.
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Vancouver police blocked traffic and the SkyTrain's Millennium Line suspended service to VCC-Clark Station due to an "unstable crane" in the area Thursday.
Scammers are increasingly using emails to extort money from victims by threatening to reveal compromising photos, videos and personal information to their friends and family members, according to a new warning from Mounties in Metro Vancouver.
A lawyer defending a 14-year-old accused of setting a classmate on fire says 'voices told her to do things' prior to a fiery attack which severely injured a classmate and a teacher at Evan Hardy Collegiate earlier this month.
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An NDP MP has introduced a bill that would criminalize residential school denialism, saying it would help stop harm caused toward survivors, their families and communities.
New York City Mayor Eric Adams was charged by the U.S. Department of Justice in a five-count criminal indictment unsealed on Thursday, becoming the city's first sitting mayor to face criminal charges. Here are some accusations in the indictment, which have not been proven in court.
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Open AI Chief Executive Officer Sam Altman (C) speaks at the Advancing Sustainable Development through Safe, Secure, and Trustworthy AI event on Sept. 23, 2024, in New York. (Bryan R. Smith/Pool Photo via AP)
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As Saskatchewan awaits the election call, how are voters feeling about the leaders of Saskatchewan’s two major parties? CTV News sought to find out, in partnership with Insightrix Research.
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