Kraft Macaroni and Cheese is changing its name after 85 years.
The household staple is now called Kraft Mac & Cheese in the U.S., which is "meant to reflect the way fans organically talk about the brand," the company announced Wednesday. Packaging featuring the new name will hit shelves in August.
Along with the shortened name, shoppers will notice the box receiving a subtle makeover that includes a refreshed logo, typography and single-hue blue that "amplifies the brand's most recognizable asset — the noodle smile."
Kraft said the new name and box are part of an effort to rebrand its mac & cheese as "comfort food." That distinction helps it differentiate from healthier products eating up shelf space. Goodles, for example, is a Gal Gadot-backed startup that sells boxed macaroni and cheese with more protein and fibre at a higher price. Banza and Annie's also make similar products that market themselves as more wholesome than Kraft's version.
Kraft's mac & cheese affordability has also taken a hit recently. Dozens of its products got price hikes in recent months, including a 3.5% increase on a pack of EZ Mac and a 20% price hike for a 7.25-ounce dish of Kraft Big Bowl Macaroni and Cheese.
Strong demand, supply constraints and uncertainty increased input costs for Kraft, the company said in a letter to suppliers, adding that the "upward trend in packaging, transportation, ingredients and labor costs persists, reaching levels not seen in decades." Those higher costs led to the company's decision to raise prices.
Kraft Heinz Co. stock is up about 1% for the year.
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Saint Mary's University archeologist Jonathan Fowler is sounding an alarm with a new study. According to Fowler, the centuries-old architecture that adds to Halifax’s heritage and historic vibe is slowly being wiped away as the city grows.
A Quebec provincial police officer has been suspended for 15 days without pay after throwing part of a young motorcycle accident victim's skull into a ravine in 2021.
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Ontario Premier Doug Ford says he wants to see a bilateral trade deal between Canada and the U.S. if Mexico doesn’t crack down on “unfair” Chinese auto imports into North America.
The cost of policing in the Municipality of Brockton just went way up.
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The federal government is providing more than $9 million in funding for programs in British Columbia and Yukon to combat homelessness among veterans.
The body of a man that was found in a park in the Ahunstic-Cartierville borough last month has been identified as cryptocurrency influencer Kevin Mirshahi.
The news Tuesday morning that former B.C. premier John Horgan had died at age 65 set off an outpouring of grief and condolences from across the province's political spectrum.
A federal judge on Tuesday sentenced a Massachusetts Air National Guard member to 15 years in prison after he pleaded guilty to leaking highly classified military documents about the war in Ukraine.
A Wisconsin man apparently faked his own drowning this summer so he could abandon his family and flee to eastern Europe, investigators say.
Peanut, the social media star squirrel at the center of a national furor after it was seized from its owner in upstate New York and euthanized, has tested negative for rabies, a county official said Tuesday.
The Federal Aviation Administration announced Tuesday that it will prohibit U.S. airlines from flying to Haiti for 30 days after gangs shot a Spirit Airlines plane and the United Nations will temporarily suspend flights to Port-au-Prince, limiting humanitarian aid coming into the country.
President-elect Donald Trump will nominate former Arkansas Gov. Mike Huckabee as ambassador to Israel, Trump announced Tuesday.
Israeli airstrikes killed at least 46 people in the Gaza Strip in the last 24 hours, including 11 in an Israeli-declared humanitarian zone. Meanwhile, further strikes in Beirut's southerb suburbs killed 18.
The union representing locked-out port workers in British Columbia says it plans to challenge the federal government's intervention in the ongoing labour dispute.
Labour Minister Steven MacKinnon says the federal government currently has no plans to intervene in negotiations after the union representing Canada Post workers issued a 72-hour strike notice.
Canada has announced changes to their visitor visa policies, effectively ending the automatic issuance of 10-year multiple-entry visas, according to new rules outlined by Immigration, Refugees and Citizenship Canada.
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Details of a proposed law to legalize assisted dying in England and Wales have been published, rekindling debate on the controversial topic ahead of a vote in Parliament later this month.
Dr. Ronald Weiss, who performed nearly 60,000 vasectomies on Ottawa men, establishing him as the "Wayne Gretzky" of the procedure, has died.
The federal government is opening a research centre that will study risks posed by artificial intelligence technology.
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Canada's major film and TV unions are pressuring Telefilm to only fund productions that sign collective agreements.
Eminem, Boy George, George Clinton, Sheryl Crow, Janet Jackson, the Doobie Brothers, N.W.A. and Alanis Morissette are among the nominees for the 2025 class at the Songwriters Hall of Fame, an eclectic group of rap, rock, hip-hop and pop pioneers.
Timothee Chalamet has shared a story that makes clear women in Hollywood aren't the only ones being judged for their physical appearances.
A small business advocacy group is re-upping calls to eliminate the carbon tax, after it says members learned the Canada carbon rebate for small businesses is a taxable benefit.
KFC accused Church's Texas Chicken of violating its trademark rights when its fried chicken competitor began using the words 'Original Recipe' in its advertising and promotions.
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In the Australian city Geelong, just south of Melbourne, thousands are lining up for the rare chance to see – and smell – an unusual plant.
Canada's privacy commissioner is launching an investigation into the World Anti-Doping Agency. The move comes after Philippe Dufresne's office received a complaint about the Montreal-based agency's handling of biological samples collected from athletes.
Bev Priestman is out as coach of the Canadian women's soccer team in the wake of an independent report into the Olympic drone-spying scandal.
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Select Porsche owners in Canada have been told to stop driving their cars immediately and to seek repairs after an issue was identified that could cause wheels to separate from vehicles.
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Recall notices have been issued for some Volkswagen models from 2006 to 2019 for airbag safety issues.
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A search operation is underway for a 77-year-old man who has been missing since Tuesday morning.
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The news Tuesday morning that former B.C. premier John Horgan had died at age 65 set off an outpouring of grief and condolences from across the province's political spectrum.
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On Thursday morning, Dave Penny officially ended a suggested hundred-day isolation period that followed his diagnosis and stem cell treatment for non-Hodgkin's Lymphoma. On Thursday night, Penny returned to a stage at a downtown St. John's bar, regaling a small crowd with songs and stories with a distinctive Newfoundland flair.
A Memorial University scientist says the mysterious white blobs washing up on Newfoundland beaches are actually gobs of plastic -- and they need to be cleaned up.
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