IBM, EU, Disney and others pull ads from Elon Musk's X as concerns about antisemitism fuel backlash
Advertisers are fleeing social media platform X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with billionaire owner Elon Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
IBM, NBCUniversal and its parent company Comcast said this week that they stopped advertising on X after a report said their ads were appearing alongside material praising Nazis -- a fresh setback as the platform formerly known as Twitter tries to win back big brands and their ad dollars, X's main source of revenue.
The liberal advocacy group Media Matters said in a report Thursday that ads from Apple and Oracle also were placed next to antisemitic material on X. On Friday it said it also found ads from Amazon, NBA Mexico, NBCUniversal and others next to white nationalist hashtags.
"IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation," the company said in a statement.
Spokespeople for Comcast and NBCUniversal confirmed on Saturday that the companies had "paused" their advertising on X but did not provide additional details on the decision. Media Matters said it found ads for NBCUniversal's Bravo network and its brand agency Catalyst next to antisemitic or white nationalist content.
Apple, Oracle and Amazon did not immediately respond to requests seeking comment.
The European Union's executive branch said separately Friday it was pausing advertising on X and other social media platforms, in part because of a surge in hate speech. Later in the day, Disney, Lionsgate and Paramount Global also said they were suspending or pausing advertising on X.
Musk sparked outcry this week with his own tweets responding to a user who accused Jews of hating white people and professing indifference to antisemitism. "You have said the actual truth," Musk tweeted in a reply Wednesday.
Musk has faced accusations of tolerating antisemitic messages on the platform since purchasing it last year, and the content on X has gained increased scrutiny since the war between Israel and Hamas began.
"We condemn this abhorrent promotion of Antisemitic and racist hate in the strongest terms, which runs against our core values as Americans," White House spokesperson Andrew Bates said Friday in response to Musk's tweet.
X CEO Linda Yaccarino said X's "point of view has always been very clear that discrimination by everyone should STOP across the board."
"I think that's something we can and should all agree on," she tweeted Thursday.
Yaccarino, a former NBCUniversal executive, was hired by Musk to rebuild ties with advertisers who fled after he took over, concerned that his easing of content restrictions was allowing hateful and toxic speech to flourish and that would harm their brands.
"When it comes to this platform -- X has also been extremely clear about our efforts to combat antisemitism and discrimination. There's no place for it anywhere in the world -- it's ugly and wrong. Full stop," Yaccarino said.
The accounts that Media Matters found posting antisemitic material will no longer be monetizable and the specific posts will be labedlled "sensitive media," according to a statement from X. Still, Musk decried Media Matters as "an evil organization."
The head of the Anti-Defamation League also hit back at Musk's tweets this week, in the latest clash between the prominent Jewish civil-rights organization and the billionaire businessman.
"At a time when antisemitism is exploding in America and surging around the world, it is indisputably dangerous to use one's influence to validate and promote antisemitic theories," ADL CEO Jonathan Greenblatt said on X.
Musk also tweeted this week that he was "deeply offended by ADL's messaging and any other groups who push de facto anti-white racism or anti-Asian racism or racism of any kind."
The group has previously accused Musk of allowing antisemitism and hate speech to spread on the platform and amplifying the messages of neo-Nazis and white supremacists who want to ban the ADL.
The European Commission, meanwhile, said it's putting all of its social media ad efforts on hold because of an "alarming increase in disinformation and hate speech" on platforms in recent weeks.
The commission, the 27-nation EU's executive arm, said it is advising its services to "refrain from advertising at this stage on social media platforms where such content is present," adding that the freeze doesn't affect its official accounts on X.
The EU has taken a tough stance with new rules to clean up social media platforms, and last month it made a formal request to X for information about its handling of hate speech, misinformation and violent terrorist content related to the Israel-Hamas war.
X isn't alone in dealing with problematic content since the conflict.
On Thursday, TikTok removed the hashtag .lettertoamerica after users on the app posted sympathetic videos about Osama bin Laden's 2002 letter justifying the terrorist attacks against Americans on 9/11 and criticizing U.S. support for Israel. The Guardian news outlet, which published the transcript of the letter that was being shared, took it down and replaced it with a statement that directed readers to a news article from 2002 that it said provided more context.
The videos garnered widespread attention among X users critical of TikTok, which is owned by Beijing-based ByteDance. TikTok said the letter was not a trend on its platform and blamed an X post by journalist Yashar Ali and media coverage for drawing more engagement to the hashtag.
The short-form video app has faced criticism from Republicans and others who say the platform has been failing to protect Jewish users from harassment and pushing pro-Palestinian content to viewers.
TikTok has aggressively pushed back, saying it's been taking down antisemitic content and doesn't manipulate its algorithm to take sides.
--------
AP Technology Writer Matt O'Brien in Providence, Rhode Island, contributed to this story.
CTVNews.ca Top Stories
opinion Tom Mulcair: Prime Minister Justin Trudeau's train wreck of a final act
In his latest column for CTVNews.ca, former NDP leader and political analyst Tom Mulcair puts a spotlight on the 'spectacular failure' of Prime Minister Justin Trudeau's final act on the political stage.
B.C. mayor gets calls from across Canada about 'crazy' plan to recruit doctors
A British Columbia community's "out-of-the-box" plan to ease its family doctor shortage by hiring physicians as city employees is sparking interest from across Canada, says Colwood Mayor Doug Kobayashi.
'There’s no support': Domestic abuse survivor shares difficulties leaving her relationship
An Edmonton woman who tried to flee an abusive relationship ended up back where she started in part due to a lack of shelter space.
opinion King Charles' Christmas: Who's in and who's out this year?
Christmas 2024 is set to be a Christmas like no other for the Royal Family, says royal commentator Afua Hagan. King Charles III has initiated the most important and significant transformation of royal Christmas celebrations in decades.
Baseball Hall of Famer Rickey Henderson dead at 65, reports say
Rickey Henderson, a Baseball Hall of Famer and Major League Baseball’s all-time stolen bases leader, is dead at 65, according to multiple reports.
Arizona third-grader saves choking friend
An Arizona third-grader is being recognized by his local fire department after saving a friend from choking.
Germans mourn the 5 killed and 200 injured in the apparent attack on a Christmas market
Germans on Saturday mourned the victims of an apparent attack in which authorities say a doctor drove into a busy outdoor Christmas market, killing five people, injuring 200 others and shaking the public’s sense of security at what would otherwise be a time of joy.
Blake Lively accuses 'It Ends With Us' director Justin Baldoni of harassment and smear campaign
Blake Lively has accused her 'It Ends With Us' director and co-star Justin Baldoni of sexual harassment on the set of the movie and a subsequent effort to “destroy' her reputation in a legal complaint.
Oysters distributed in B.C., Alberta, Ontario recalled for norovirus contamination
The Canadian Food Inspection Agency has issued a recall due to possible norovirus contamination of certain oysters distributed in British Columbia, Alberta and Ontario.
Local Spotlight
Willistead Manor celebrates the Christmas season in style, with only two weekends left to visit
From the Great Hall to the staircase and landings, to the conservatory – hundreds of people have toured the Willistead Manor this December.
Music maker, 88, creates unique horn section, with moose antler bass guitar and cello
Eighty-eight-year-old Lorne Collie has been making musical instruments for more than three decades, creations that dazzle for their unique materials as much as their sound.
Promise of high-level hockey comes at a cost for prep school players at Circle K Classic
Calgary is set to host the Circle K Classic, welcoming some high-end talent and pricey prep schools for the annual U18 AAA hockey tournament.
School custodian stages surprise for Kitchener, Ont. students ahead of holiday break
He’s no Elf on the Shelf, but maybe closer to Ward of the Board.
'Theodore Too' refloated after partial sinking in St. Catharines
The life-size replica of Theodore Tugboat, Theodore TOO, is upright again after suffering a partial sinking Tuesday.
Appeal dismissed in Sask. 'thumbs up' emoji case
An appeal to a legal case that made international headlines has been dismissed by Saskatchewan's highest court.
B.C. man drops camera into ocean, accidentally captures 'breathtaking' whale video
Before it turned into an extraordinary day, Peter Mieras says it began being quite ordinary.
Freezing rain turns streets into skating rinks, literally in this Sask. community
They say the world is your oyster, and the streets are your stating rink – or at least they are in this Saskatchewan community.
Caught on camera: Porch pirate steals dirty diapers from Edmonton step
A would-be thief got away with a bag of dirty diapers after snagging what they thought was a package off an Edmonton porch.