NEW YORK -- It's New York Fashion Week, complete with runway fashions  and celebrity-packed events. Here's what some AP writers are seeing:

50 SHADES OF DVF

Diane von Furstenberg says it's a mere coincidence that her runway show took place on opening weekend of "Fifty Shades of Grey," but there was nothing coincidental about the "seduction" theme that came through loud and clear on the catwalk.

It was all about lace, skin, satin and yes, the colour red -- which, paired with black, gave DVF just the sensibility she wanted for this season.

"The show is called seduction," the designer said in a pre-show interview Sunday. "It's THAT woman. She's a little bit of a double agent. During the day she commands the room, and at night she inspires fantasy. It's very seductive."

The looks for daytime included updated takes on DVF's timeless wrap dress, including the first item down the runway, a sleek version in white, worn by none other than model-of-the-moment Kendall Jenner, half-sister of Kim Kardashian. Tweed and pinstripe -- both in soft, feminine iterations -- were part of the daytime scheme as well. Moving to night, out came the more daring looks involving lace, satin, plunging necklines (and backs) and that red-black combo.

At show's end, Von Furstenberg took not a victory bow but a victory lap, sauntering up and down the U-shaped runway and blowing kisses to guests, who included singer Kesha, Paris Hilton, and of course Vogue editor Anna Wintour.

 

CAROLINA HERRERA MAKES WAVES

Carolina Herrera usually makes waves at New York Fashion Week. This time around, she did it with a splash.

Moved by the element of water, Herrera sent out dresses Monday that fluttered with long metallic droplet embellishment and prints evoking ripples and ocean sprays. A touch of crimson red popped among the muted whites, blues and greys, in a touch of alligator skin on a multi-textured wide scarf and full-skin short looks for cocktails and day.

"This collection I have been calling 'Making Waves,' because it's all about the elements of water. It's the waves. It's all the form and colours that the water has in different aspects. And I love it because it has so much movement, and all the materials I designed especially with the water in mind," Herrera told The Associated Press in a backstage interview.

As if to ease her crowd's wintery angst in the frigid weather, Herrera paired a cozy sweater with cashmere pants and fox gloves. She used a swan motif in embroidery on another cashmere top in black, worn with wool felt pants in ivory.

But it's her gowns that rarely disappoint. She worked in silks and jersey, form-fitting and full, using swirls and digital prints to achieve her water effects.

"I like women to look glamorous," Herrera said. "Why not?"

OPENING CEREMONY ON SNAPCHAT

The clothes! The models! Special guest Spike Jonze!

All were shared, fleetingly, by Opening Ceremony via the look-before-it-disappears social media app Snapchat.

The design collective put out selfies of its buddy Jonze with OC co-founders Humberto Leon and Carol Lim and showed off the filmmaker's 35-millimeter photography on display in the brick-and-mortar world as its New York Fashion Week presentation progressed Sunday night.

Opening Ceremony used Jonze's images on the collection and snapped exclusive sale of new T-shirts on the phone shopping app Spring.

The real-life guests mingled as models stood still on a platform. Music boomed and cameras flashed in snapped snippets of video.

Snapchat is popular among young people looking to hide their cyber-whereabouts from their parents. But it's fast filling up with commercial, news and entertainment content.

"Hi from JD" was written on one Opening Ceremony selfie snap, but it paled in comparison to the screaming hordes snapped out on another feed going at the same time for the "Saturday Night Live" 40th anniversary show, and a third for the NBA All-Star game from Madison Square Garden.

So long, kids. The grown-ups have descended. Time to move along to whip up the next best thing in social. Apparently the second wave on Snapchat now includes the hipper-than-most Opening Ceremony.